Social with
Daniela
Meet Daniela
A 30-something-year-old Spanglish mother, wife, and micro-influencer. Through my years of experience, I have worked for clients as a social media manager and content creator.
My passion is creating visually aesthetic content that is organic and captivating for the audience. This is all done while keeping authenticity to the client and myself.
Previous work has been printed in magazines as well as featured by @Cosmopolitan, @ElleUSA, @CNTraveler, @Townandcountrymag, @AColorStory, and many more...
What is UGC?
and why it's important
User-generated content (UGC) refers to short videos, photos, and stories that customers create to showcase their personal experience with a brand.
Unrealistic ads do not connect with people like they used to. People relate to people.
Content by real people conveys authenticity and creates trust.
The effectiveness of UGC in driving revenues is proven and documented. Have a look at the stats below!
ZAZU Kids
UGC stats
Paris Jewellers
🛒 79% of people say UGC highly impacts their purchasing decisions.
🗣 Consumers find UGC 9.8x more impactful than influencer content when making a purchasing decision.
📱 56% of consumers say UGC photos and videos are the content they most want to see from brands.
📈 Social campaigns that incorporate UGC see a 50% lift in engagement.
Source: Stats courtesy of Nostro
Previous Work - Video
Dear Breakfast
Bergen
Ruggable
Nespresso
Previous Work - Photos
Hotel Arts
Amy's Kitchen
Maison Berger X Jonathan Adler
Origin Magazine
Let's Connect
Looking for social media management, content re-branding, or UGC creation, let's chat! You can book a meeting with me directly (here) and we can discuss your social media needs and budget, and how I can best support you.
You can also reach me via email, Twitter or TikTok
Calgary, Canada